Which brand will sell you the most?
In the past, the term “luxury girl” was a euphemism for a white-collar professional with a high-end lifestyle.
The new “luxuriously-dressed girl” is the epitome of the new girl: the one with the glamour and the money.
According to a recent survey by brand research company Nielsen, luxury brands like Calvin Klein, Versace and Dior are the most sought-after, with an average sales price of £4,000 (US$7,000) per square metre.
These brands are also the most popular among women aged 35-44, according to Nielsen.
A new study from Nielsen, however, found that the majority of women who own a luxury home are women of colour, with white women accounting for more than 60 per cent of those purchasing luxury homes.
“It’s about the most aspirational thing in the world, to own a home that has a lot of personal touches, so you have to make sure you’re a part of it,” says Anya Shambhala, founder and chief executive of Nielsen’s luxury home study.
“If you’re black or white, the house is almost like a house of shame.
It’s a place you need to hide.”
Luxury homes are now also the norm for younger generations, and with the growing popularity of social media and mobile phones, the market is poised to continue to expand.
But some are worried that luxury houses are actually a way for white people to commodify the black community.
“I think there’s a lot more to luxury than that,” says Jessica Hinton, founder of Black Girls Dining, a New York-based social media company.
“You’re purchasing a house to have people watch you go out, and you’re also buying the privilege of not having to talk to other people. “
You’re buying a luxury house to be invisible. “
You’re purchasing a house to have people watch you go out, and you’re also buying the privilege of not having to talk to other people.
You’re buying a luxury house to be invisible.
In a study conducted in June, Nielsen also found that in the UK, white people were more likely than black people to own luxury homes, with 74 per cent owning a house and 65 per cent renting. “
The thing about luxury houses is that they’re also a way of commoditising black lives.”
In a study conducted in June, Nielsen also found that in the UK, white people were more likely than black people to own luxury homes, with 74 per cent owning a house and 65 per cent renting.
The study also found there were an estimated 990 luxury house plans in the country.
While some luxury homes are owned by wealthy people, many of the luxury house buyers in the study were from working-class backgrounds, including people from ethnic minorities, women and disabled people.
And many of these buyers did not even own a house themselves.
“In many ways, these houses are a way around the white monopoly on luxury,” says Shambhill.
“We are very aware of the privilege that white people have.
They are the ones buying the houses.”
A white luxury house model An American luxury house can be seen at the centre of a white mansion in Manhattan, New York.
The mansion, designed by the famed architect James Gant, is an out-of-home retreat for the wealthy and has been marketed as a ‘white-glove’ model for luxury houses.
The luxurious home is part of a new luxury trend in which luxury houses have become the norm and often the only home available to rich and influential people.
A luxury home is also becoming the norm to own on-site rather than renting out.
In recent years, white houses have been seen as the ideal home for a celebrity.
When the star Mariah Carey died, her mansion in Palm Beach, Florida, was sold by her estate to the estate of her mother, Linda.
Mariah’s mansion was built with luxury materials, including the most expensive marble floor in the United States.
Marihana Carey’s mansion in Beverly Hills, California.
But as more wealthy people purchase homes, they are increasingly turning to on-the-ground properties to house their families.
“This has really changed the way we look at on-going living arrangements,” says Kahlil Williams, CEO of Black House Advisors, a luxury estate consultancy.
“People are looking for places where they can actually live in a real estate property and they can have privacy.”
For some people, luxury homes become a way out of the mainstream.
A white house model “A lot of the things that people have become very comfortable with are becoming less acceptable and more socially acceptable,” says Ashley Smith, the co-founder of the website LivingSocial.
“And people are becoming more comfortable with owning a home on-base rather than on the property itself.”
The problem is not just that the luxury home has become the most desirable option, but that the white majority has become accustomed to owning the property, which allows them to control who can access it and where they live