Mercedes is looking to sell more than 1,000 cars in 2018
Mercedes is considering selling at least 1,500 cars this year, as it looks to cash in on growing demand from customers who have already ordered a range of luxury sedan models.
The German automaker is looking at selling up to 1,700 new vehicles in 2018 and is looking into selling up the number of its luxury sedances from 2019 onwards.
The plan was revealed by senior Mercedes executive Jens-Ulrich Scheer in a speech at the company’s annual shareholders meeting in Munich.
It comes amid a growing trend in the luxury car market where consumers are opting to buy more high-end cars rather than lower-end ones, which can be expensive for a number of reasons.
“The luxury car has become an essential part of the consumer lifestyle, and we are seeing an increase in demand for this segment in particular,” Scheer said.
“We are looking to introduce a range that will complement this consumer demand.
I can’t say anything about the numbers but I do know that we will continue to be in the marketplace for a very long time.”
The Mercedes-Benz luxury brand has been the subject of controversy in recent years, as a series of reports claimed the company was using its position as a leader in luxury cars to enrich itself at the expense of the public purse.
At the same time, it has faced criticism over its handling of the emissions scandal at its German factories, with reports that it was forced to cut back on some emissions-related activities.
Last year, the German company revealed it would reduce the number, size and cost of the vehicles it sells in Europe from its current range of 2,000 to 1.5 million cars over the next two years.
However, in the meantime, Scheer stressed that the company would continue to focus on its core values and would not be “moving the dial on anything”.
“We do not change any of our core values at any time.
We do not alter them in any way,” he said.
“That is a core value.
And it is our core value to the people who buy our products, not to anybody else.”
This year, Mercedes has already announced it will introduce a new sports car for the 2020s, a convertible sportscar, which will be built in the US.
On the luxury front, the automaker will launch a range-topping new sports sedan in 2018.
In addition, the luxury brand is planning to launch a number a new luxury cars in 2019, with its new S600 offering a range from 6,000kg (16,000lb) to 8,000 kg (20,000 lb).
The company has also revealed plans to introduce the S550 supermini, which is powered by a 4.0-litre turbocharged engine.