Luxury hot water, water purification system: What you need to know
The world’s largest luxury hot water brand, Luxor, has launched its own water purifier, which is expected to be ready for sale in the next few months.
The water purifying system, which costs a whopping Rs 1,200 per unit, is designed to meet the needs of the Indian luxury market, which consumes almost 60% of its water consumption in the country.
The company said it will sell the new water purifiers to the Indian market as part of its strategy to increase its sales and profit.
The water purifies 100 times faster than the existing models.
The new model has been designed by the brand’s chief technology officer (CTO) Gopal Srivastava, who has worked in the luxury industry for over 25 years.
“The first batch of water purifications has been installed in our luxury hot tubs in Mumbai and Delhi, which will also be used to make the water purify the entire country.
We will soon have a 100% water purified model in our Mumbai office,” Srivaskar said.
The brand said it has invested a lot of time and resources in developing the new system and has started manufacturing it in its factory in Mumbai.
“This is a major milestone for us.
This will help us expand our brand to other markets,” he said.
The brand has also launched a range of new luxury hot bath brands in India.
Luxor, which has been selling the new model since the end of March, will offer the water to customers in three states and a city.
In the next 12 months, it plans to sell more than 4,000 units in the domestic market.